Privacy notice

Max Max Advisory Ltd is responsible for the personal information described in this notice. This notice explains what information we collect, how we use it and the choices available to you.

If you have any questions about this notice or how we use your information, please email info@maxmaxadvisory.com.

Information we collect

We may collect:

• your name, email address, company, job title and other contact information;
• the information you provide when you contact us or complete the Reputation Health Check, including your answers and results;
• information about how you use our website; and
• technical information such as your device, browser and approximate location.

Please do not provide sensitive personal information unless it is necessary and we have agreed that you should do so.

How we use your information

We may use personal information to:

• respond to enquiries and discuss how we may be able to help;
• provide your Reputation Health Check results;
• contact you about your assessment, results and relevant Max Max Advisory services;
• arrange meetings;
• develop and manage relationships with prospective and existing clients;
• understand and improve our website and services;
• keep our website and systems secure; and
• meet legal, regulatory and professional obligations.

We generally process personal information because it is in our legitimate interests to operate and develop our business, respond to people who contact us and communicate about relevant services. We may also process information where it is necessary to enter into or perform a contract, to comply with a legal obligation, or where you have given consent.

Communications

If you complete the Reputation Health Check, we will send you your results and may contact you to discuss the assessment and relevant Max Max Advisory services.

We may also contact you about our services where permitted by law.

You can ask us to stop sending promotional or follow-up communications at any time by replying to an email or contacting info@maxmaxadvisory.com.

Website analytics and cookies

We use Google Analytics to understand how visitors use our website and to help us improve it. Google Analytics may collect information about your device, browser, approximate location and interactions with the site, using cookies or similar technologies.

You can restrict or delete cookies through your browser settings. More information about how Google handles personal information is available in Google’s privacy policy.

Reputation Health Check

The Reputation Health Check is provided using ScoreApp. When you complete it, ScoreApp processes the information you submit so that we can provide your results, understand your needs and contact you as described in this notice. ScoreApp also has its own privacy and security practices.

Who receives your information

We may use trusted service providers to help run our business, including website hosting and security providers, Microsoft 365, Google, ScoreApp and Calendly. We may also share information with professional advisers where necessary.

These providers may only use personal information for the purposes for which it has been shared and must protect it appropriately. We may also disclose information where required by law or to protect our legal rights. We do not sell personal information.

International transfers

Some service providers may process personal information outside the UK. Where this happens, we take reasonable steps to ensure that appropriate safeguards are in place, as required by data protection law.

How long we keep information

We keep personal information only for as long as reasonably necessary for the purposes described in this notice. In deciding how long to keep information, we consider whether a relationship is active, whether the information remains relevant, the nature and sensitivity of the information, legal and professional obligations, and the need to establish or defend legal claims. When information is no longer required, we delete or anonymise it securely.

Your rights

Depending on the circumstances, you may have the right to:

• ask for a copy of your personal information;
• ask us to correct inaccurate or incomplete information;
• ask us to delete or restrict the use of your information;
• object to certain uses of your information, including direct marketing;
• ask for information you provided to be transferred to you or another organisation; and
• withdraw consent where we rely on consent.

To exercise any of these rights, email info@maxmaxadvisory.com. We may need to verify your identity before acting on a request.

Complaints

If you have concerns, please contact us first so we can try to resolve them. You also have the right to complain to the UK Information Commissioner’s Office. More information is available at ico.org.uk.

Changes to this notice

We may update this notice from time to time. The latest version will always be published on this page, with the date it was last updated.